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Bel Cosméticos and Mundo do Cabeleireiro will leverage increased scale to expand its assortment in haircare, skincare, cosmetics and fragrances as a combined company.
March 9, 2026
By: Lianna Albrizio
Associate Editor
L Catterton has combined Bel Cosméticos and Mundo do Cabeleireiro, creating a multi-brand specialty beauty retail platform in Brazil, with more than 130 stores across key Brazilian states. Celso Moraes, co-founder of Mundo, will serve as CEO of the combined company. Ivo Barbosa, founder of Bel, and Marina Moraes, co-founder of Mundo, will join the board of directors and remain actively involved in the business, ensuring continuity of leadership and culture. “We are excited to bring B...
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